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COOKIES
Cookie Policy
Effective Date: 06/08/2025
1. Introduction
This Cookie Policy explains how Ascend ("we", "our", or "us") uses cookies and similar tracking technologies when you visit our website, www.weareascend.co ("the Site").
2. What Are Cookies?
Cookies are small data files placed on your device when you visit a website. They help the site remember your actions and preferences over time, such as login status, language settings, and analytics info.
- Session cookies: deleted after each session
- Persistent cookies: remain until deleted or expired
- First-party cookies: set by us
- Third-party cookies: set by external tools we use
3. How We Use Cookies
We use cookies for the following purposes:
a) Strictly Necessary Cookies
Essential for basic site functions like navigation and security.
b) Performance & Analytics Cookies
Used to understand how visitors interact with the site (e.g. Google Analytics, Hotjar).
c) Marketing & Advertising Cookies
Used to serve relevant ads and track campaign performance (e.g. Facebook Pixel, LinkedIn Insight).
d) Functionality Cookies
Used to remember user preferences (e.g. region, language).
4. Cookies We Use
| Cookie Type | Name/Service | Purpose | Duration |
|---|---|---|---|
| Necessary | cookieConsent | Stores cookie preferences | 6 months |
| Analytics | _ga, _gid | Google Analytics tracking | 1 day – 2 yrs |
| Analytics | _hjSession* | Hotjar session behavior | Session |
| Marketing | _fbp | Facebook ad retargeting | 90 days |
| Marketing | li_fat_id | LinkedIn campaign tracking | 30 days |
*Exact cookie names may vary depending on tool configuration.
5. How to Manage Cookies
You can accept or reject non-essential cookies via our cookie banner or manage preferences in your browser settings.
6. Third-Party Services
We may embed content or use features from third parties (e.g. YouTube, Google Maps) that may set cookies. These are governed by their own policies.
7. Updates to This Policy
We may update this policy from time to time. Any changes will be posted on this page with a new "Effective Date."
8. Contact Us
If you have any questions about this Cookie Policy, please contact us at:
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